PR for People Monthly JANUARY 2016 - Page 21

At lunch time, Enrico Giovannini called the group together to suggest a solution to our conflicts. Giovannini led the development of well-being indicators while he was chief statistician at the OECD. Just after our meeting, he became Minister of Labor and Social Issues in the government of Italy. When Enrico spoke, we listened.


He picked up a stick and drew the above diagram in the sand. We needed to understand, he said, that while happiness and well-being have similar meanings, they are not synonymous and we need both terms. Well-being, he said, is a measurement of aspects of quality of life that uses objective data as its base. For example, consider one of Bhutan’s “domains,” health. Well-being in terms of health can be measured by such objective data points as life expectancy, obesity, infant mortality, etc.


Happiness, instead, refers to how people feel about their quality of life. For example, surveys might ask them: how do you feel about your health—“I feel it is excellent, fair, poor, etc.” We can use collected data to measure well-being as an aspect of quality of life, and use subjective surveys to measure happiness. You might call happiness “subjective well-being” if you want, but it’s unnecessarily cumbersome.

In achieving well-being and happiness, both policies and personal change matter. Good policies can produce good objective outcomes—better well-being. So policy makers are right to focus on well-being. In order to be satisfied with our lives, we need certain basics—adequate food, shelter, health, educational opportunities, work opportunities and so forth. And good policy can make that possible

Happiness skills

On the other, you can have an objectively good life and still feel miserable. Between well-being and happiness, Giovannini pointed out, are happiness skills—the knowledge to use what one has to feel better about life. For example, you might have sufficient leisure time, but if you use it all to watch television, you’re less likely to be happy, not more. On the other hand, the science shows that if you use that time to connect with others, volunteer in your community or get out in nature, you’re likely to be happier. So those things can be considered happiness skills.

Happiness skills are about personal change, and can be a part of our educational systems, as they now are in Bhutan. Both policy change and personal change are important for improving happiness and well-being.

So far, Giovannini’s model has been limited to a few people. But I believe it provides an immensely useful way to think about the terms well-being and happiness and to begin to measure them. You get what you measure. It’s well past time to find alternatives to Gross Domestic Product if what we want is quality of life, not merely quantity of stuff.

For more information about John de Graaf please see his press kit.

Enrico to the Rescue