PR for People Monthly AUGUST 2016 | Page 15

When he was just shy of being five years old, Benjamin Stern couldn’t buy a stuffed animal because he didn’t have enough money. He knew he needed to be innovative to make more money. His early entrepreneurial pursuits included peddling cookies in a shopping mall. He figured when he bought a whole box of cookies at Costco that if he sold them one at a time, he’d make a significant profit. And he did.

He also started a small business selling coffee door-to-door in his neighborhood and donating 10% of the proceeds to Wounded Warriors. While these businesses were profitable, nothing compares to his latest venture with Nohbo.

The idea for Nohbo came to him while he pondered dishwashing detergent and suddenly wondered why there wasn’t a detergent tablet for personal care products.

Nohbo is the world’s first eco-friendly shampoo ball. No more plastic shampoo bottles. Just you, your hair, and the elements. Nohbo is completely waste-free, paraben-free, and sulfate-free. Each Nohbo ball is wrapped in a biodegradable plant-based material, which means COMPOST!

Nohbo and its creator Benjamin Stern were showcased at “Shark Tank,” which got the attention of Mark Cuban, who invested $100K in his company. Now 17-year old Benjamin is on to the major leagues. About to enter his Senior year at Viera High School in Melbourne Florida, Benjamin squeezes in

Going the Distance |

Benjamin Stern and Nohbo

By PR for People Team