And Stan Lee?
What this listening comes down to is a transitioning startup brand strategy of the first bridging of the founding of a cinematic entry of Stan Lee’s Marvel Studios and the producing partnership of Paramount. And what’s the kickoff benchmark?
Stan Lee’s "Iron Man” ignition — the first spark to that powder keg of Marvel Studios offerings. To support that branding, we go back — to come forward.
Key learnings and listening? — Grasp what you stand for, where you have come from — and in building your brand, coming forward — never forget your points of origination. “There is always the story of where you are, and what you aspire to be, now — but, as well, there is the story of where you were, and what distances you have come to get to the present state of your telling.”
Startup Circulation — getting the message out.
Final observations on the nature of promulgating the power of your brand? Utilize the core power of storytelling, brand reflectivity and community-sharing to ignite and boost your brand’s startup engines in Social environments. Energize socialization in the hybridity of context, experiment and tool-building.
Get Social — first up:
The adage goes, “Content is king,” but too many brands adhere too closely to that, forgetting to infuse their brand with voice and personality. Focusing too much on content is tantamount to interrupting people at parties to yell, “Look what I can do!” before performing a trick and running away. No matter how impressive your trick, people are going to get sick of it real quick. Instead engage people in conversation. Build rapport with your audience and they’ll be looking for you at the party, and not just to see your trick.