PR for People Monthly August 2013 | Page 37

Build your own PR infrastructure in-house !
E-mail : prforpeople @ gmail . com Phone : + 1.206 . 979.3380 Web : www . prforpeople . com

Build your own PR infrastructure in-house !

Although today ’ s tight economy makes it harder to outsource PR , you will still need to launch your own outreach . People who are not experienced in marketing spend too much time on one facet of PR . They think they only have to do one thing well to break through the clutter .
The only way your PR outreach can be effective is if you implement a campaign that blends traditional press with social media and community building coupled with effective networking . This is best accomplished by building your own PR infrastructure inhouse .
We propose an accelerated six-week term of intensive public relations activity to build a permanent PR infrastructure for you , your business or your organization . You will gain the in depth knowledge and strategic counsel of public relations professionals with 15-25 years of experience to generate a strong foundation for ongoing public relations activity . The PR infrastructure will be designed so that it can be implemented by support personnel in-house on a regular basis .
We provide clear benefits to our clients :
� Cost control .
� Ownership of the public relations program , plan and tools for ongoing in house implementation .
� Maximum results from outsourcing due to set timeframe and accelerated program .
� Empowerment of your internal team with a strong PR foundation , strategic plan and ongoing opportunities to update and expand future public relations activities .
� Public relations program designed specifically for your company by senior public relations professionals .
� Best of all , you will never have to outsource PR again because you have built your own PR department inhouse !
Patricia Vaccarino has over 20 years of experience working with a wide range of national and international clients , in all areas of public relations : managing worldwide campaigns for global companies and developing strategy for small companies , startup ventures and individuals . She is the owner of Xanthus Communications LLC and its subsidiary PR for People ®. She has been building PR Infrastructures for clients since 2002 .