PR for People Monthly APRIL 2016 | Page 14

“It’s hard to explain the joy I felt seeing a woman’s eyes light upon learning she could take a new purse filled with goodies and given with love”

This is essence of the project – creating joy, gratitude and community for everyone.

The Swedish team’s purses were handed out during a Search and Rescue effort in conjunction with Seattle’s Union Gospel Mission on March 10th. “It’s hard to explain the joy I felt seeing a woman’s eyes light upon learning she could take a new purse filled with goodies and given with love”, stated Picinich.

This month a couple of local groups are creating purses and we need more! Demand is growing and we want to make a big impact for Mother’s Day.

We are in need of donations, volunteers, corporate sponsors and we are always looking for more beneficiary organizations. There are so many ways to support and get involved!

Picinich created the Purposeful Purse project while participating in a Landmark Worldwide leadership program. Part of the course work involved creating a project that would benefit the community. Landmark is an international training and development company, that is known for offering their flagship course The Landmark Forum (www.landmarkworldwide.com).

"Homelessness is a growing issue in the Seattle area," Picinich said. "When I saw the idea, it touched my heart and moved me to action. I knew it was an opportunity to create a something that could really make a difference, not just for the women and children in our community, but also for those who participate in the project. It has been an absolute joy to see it grow."

Martha Picinich does Holistic Leadership Development, Executive Coaching and is a MA Candidate, I-O Psychology, Seattle Pacific University. She is the founder of Purposeful Purses - Seattle (206) 245-5980, email: [email protected]