Packaging. There are two components to the packaging. You need both artwork (branding & design) and copy for the labeling, and you will need a supplier for the packaging itself. In most cases there is no need to register the product with any governmental agency; however, there are requirements for the labeling, which will depend on the type of product. Again, consult a professional.
Trademarks. You need to choose the trademarks under which to market the products. There will likely be two sets of marks: one for the house brand, and the second could be the specific product identifier. The house brand name should be registered. You may also want to register, or at least clear, the secondary names. Though you can try and do this yourself at uspto.gov, it is strongly recommended that you consult a professional.
Domain Name. In combination with the above, you should make sure that the domain name you want to use is available, and you should register it yourself. Do not let a third party put his, her or its name on the url.
Marketing. How do you plan to market, promote and/or sell the products? You will need a marketing plan, sales representatives, and a strategy for distribution.
In summary, many of your steps will dependent on the size and scope of your product launch. Every project is different, but these essential elements are always in play. Always consult with an attorney who is savvy in Intellectual Property, Business Law and Marketing, and who has had strong experience with product launches in your industry.
For more information about Randy Friedberg, please see his press kit at www.prforpeople.com/randymfriedberg.
Beauty & the Law (cont)