PPS Business Brief February 2025 February 2025 | Page 10

“ The future of financial services
is no longer just about keeping up with digital trends ; it is about setting the pace for what is to come . ”
INTRODUCING glu

The financial adviser ’ s guide to thriving in a digital-first world

“ The future of financial services

is no longer just about keeping up with digital trends ; it is about setting the pace for what is to come . ”

The financial services landscape is evolving rapidly , with technology rewriting the rules and members demanding solutions that reflect their dynamic lives . Research by Debtbusters reveals that 75 % of South Africans experience financial anxiety , affecting their personal and professional well-being . For advisers , this means there is a growing need to deliver more than traditional advice . Now more than ever , customers expect solutions that are not only efficient but also empowering , alleviating the anxiety associated with financial decision making . It is no longer only about offering products ; it is about leveraging innovative digital solutions to provide an engaging and convenient experience .
Enter glu , a new division within PPS , launched on 30 January . Designed to extend the mutuality-driven benefits of PPS to more South Africans , glu combines a compelling value proposition with innovative technology to provide members with an empowering experience and peace of mind . glu has redefined the role of financial advisers , positioning them not just as advisers but as trusted financial partners and long-term advocates of collective prosperity .
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