"In terms of key lessons, it may sound cliché but always listen to your gut.
Passion, determination and drive are very important characteristics to have when launching a new business. There are many challenges along the way, and without the passion or determination, it’ll be harder to get through the difficult times.
You must be prepared to make sacrifices for at least the first few years. But the upside is limitless so go for it. It's better to try than to always wonder... “what if”.
What is your theme word or intention
(1-word) for 2016?
"Simplify"
Founded by Linda Hipp in Vancouver, Canada, LIJA evolved from pushing boundaries in golf apparel to pushing boundaries in training, run, yoga and tennis apparel. LIJA is known for designing collections where technical performance apparel meets modern, innovative style.
LIJA draws inspiration from global high fashion and Vancouver’s active lifestyle, to motivate women to express their individuality and move with confidence. LIJAstyle.com
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