PowHERhouse Winter 2015 | Page 18

What clients and customers are really looking for today is a brand of service that has been missing for decades.

The paradigm of good business is shifting, and I think it’s shifting BACK to what it used to be. Back in the day, when our grandparents were young adults – service meant something entirely different than it does today. Service was a ‘given‘ not an ‘if you are lucky‘ part of any small ma-and-pop business. Even the larger businesses focused highly on good customer service. Remember the 4-person vehicle check over for oil levels, tire levels, window cleaning every time you fueled up? Many of us vaguely remember that, yet couldn’t even imagine it these days.

Communication with Love – And What That Means For a Successful Business

Client Loyalty

Client Loyalty is what happens when a client is happy with your product or service and continues to come back for said product or service because they feel ‘well taken care of.”

In a consultant’s world, this well taken care of feeling comes from a connection your client has with you. This connection cannot be manufactured or forced, it must be genuine. People know when they are being sold just for the sake of the $, and most people won’t buy into this anymore.

So, where does the Love come in?

Simple – It comes from: Genuine, Integral, and Focused communication with your client EVERY time you meet.