4. A strong brand maintains a consistent on-brand message
It can take a significant amount of time, energy and commitment to build a strong brand, however your brand and reputation can be tarnished by an inappropriate post, picture or conversation you have with members of your community. Ensure you have key brand management strategies to support you in maintaining a consistent on-brand message. Be mindful of what you post, your interactions with your community, the pictures you share, the groups you join and the people you associate with. All of these things can negate all of the hard work you’ ve been doing if the message you send out is off-brand.
5. A strong brand continues to build solid relationships with its community
Is building and maintaining solid relationships with your community important to you? It should be. Are you interacting and sharing valuable information with your community? Are you responding promptly to your community’ s comments and questions? Do you thank them for sharing your messages with their extended community? These are all activities you should be doing every day. Remember, your brand is your reputation; ensure you maintain it – your business’ s survival depends on it! 76 POWERCULTURE APR2013