PowerCulture Magazine Apr 2013 Apr. 2013 | Seite 61
Determining Your Media Mix
By: Remi Roy
Ever been to an African market? I mean a real traditional marketplace? It’ s never quiet. Always bustling with sellers calling out to potential customers in loud voices, advertising their wares and persuading anyone and everyone to buy, hoping someone stops by to sample their goods. It can be quite difficult for customers to decide on whom to purchase from.