Stila stay all day liquid lipsticks have been in the beauty game for quite sometime and they often get looked over because they are not as "hyped" in the social media aspect. Stila is available at many retailers such as Sephora, Ulta as well as Dillard's. They do not come in as many shades as the others, but they are stunning.
http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12451005
Liquid Lipsticks
Nyx cosmetics in one of the most popular "drugstore" brands on the market. They hold yearly contests, they are inovative and always seem to be ahead of the game.
These soft matte lipcreams have been around for quite some time and are still well loved and "Sold out" constantly. My opinion: These lip creams are not as long wearing as the others and I would recommend to use a liner underneath. But that's not to say that they don't have fantastic shade range or amazing creamy feel as you apply.
http://www.nyxcosmetics.com/soft-matte-lip-cream/NYX_007.html?cgid=lips#start=2&cgid=lips
$6.00
$22.00