Each of these sets are $12.00, you get three products each which is a GREAT deal! I love how you get diversity in each set. The Matte lipsticks are $6.00 each on their own so essentially it's buy 2 get 1 free. Soft matte lipcreams are also $6.00 and the lip creams are $6.50 These make Excellent stocking stuffers! Go ahead stock up! and Don't break the bank on Christmas. :)