college 101
a new college admissions
ADMISSIONS:
Three Big Changes
Financial Effects
The Department of Justice believed that by
restricting schools' ability to recruit students
after May 1st, students might be missing out on
opportunities to access education at lower costs
because they are in higher demand to more
colleges. This resulted in a major change to the
NACAC’s Code of Ethics and Professional
Practices. This change was made at the 2019
National Association for College Admission
Counseling (NACAC) National Conference.
• Recruiting students already consumes a large portion of many
schools' budgets. Now with recruitment allowed late into the
summer, will the costs of recruiting further increase? Will that
cost affect the tuition prices for students?
• Several U.S. public universities are beginning to admit fewer
in-state students than ever before. Bringing in out-of-state and
international students is often beneficial for colleges due to the
funding they bring to the institution from the higher tuition
costs and out-of-state fees.
• Since schools can now recruit students past May 1st and
offer competitive financial packages to capture the interest of
students, we might see schools increase the amount of their
enrollment deposits.
The Three Changes
These changes allow colleges to now do the following:
• Offer incentives, like larger financial aid packages or priority
What Does This Look Like?
housing, to applicants who applied under the early decision
program.
Now that students are allowed to be recruited at the last minute
by competing institutions, small colleges might suffer. Smaller,
private colleges do not have the same luxuries and funds to recruit
students as the larger, publicly-funded schools. These fluctuating
numbers of last-minute decisions will greatly affect the financial
security and guaranteed tuition for smaller institutions.
• Recruit a student once they have submitted a deposit to
another institution.
• Convince previous applicants or prospects to transfer to their
school without the student first inquiring about transferring.
Here are a few possible outcomes:
• The competition will become more fierce and less fair from
varying institutions.
• The ability to predict the size of incoming freshmen classes
will become even harder.
Tuition-dependent institutions might close their doors at
• faster
rates if they have trouble holding onto their students.
These changes completely alter the rules of competition among
colleges. The calendar and deadlines that college admissions
counselors and students have been following for years will
change drastically. Recruiting could carry on into the late
summer with students weighing offers from different institutions
to determine the best option.
Source: www.forbes.com/sites/kristenmoon
1
May 1st being the standard
deadline day by which students
must send in their deposit to
their university of choice will
likely not change.
What Won’t Change
Students will have ample
opportunity to consider their
financial aid packages before
making their choice.
3
College Deposits will remain
non-refundable.
2
www.potentialmagazine.com
Spring 2020 |
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