Potential Magazine Fall 2022 | Page 23

NAME . IMAGE . LIKENESS .

A COLLECTIVE EFFORT
Many universities have school collectives / NIL groups that work directly with the university athletic departments to empower coaches and recruiters to become part of the NIL process . These collectives are associations of university boosters and resources to offer payments to recruits and / or current players .
Collectives are typically launched by fans or boosters of a specific school to pool together financial resources to pay athletes in exchange for NIL reward . Collectives can help secure or offer services such as social media and public appearances . Depending on the size of the school and athletics program , there may be individual collectives for different sports .
WHAT HIGH SCHOOL ATHLETES CAN EXPECT :
Prospective student-athletes may engage in the same types of NIL opportunities available to current student-athletes under the interim NIL policy without impacting their NCAA eligibility . However , as there are no comprehensive rules for high school student-athletes and each rule varies state by state , the specifics will be decided upon by the student ’ s high school athletic association . NIL opportunities may not be used as a recruiting inducement or as a substitute for pay-for-play .
TIPS FOR HIGH SCHOOL ATHLETES TO INCREASE THEIR ON3 NIL VALUATION :
• Increase social media followers
• Networking
• Improve athletic stats
• Working with college / university

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Disclaimer : AHSAA prohibits Alabama high school athletes from monetization exceeding $ 250 while competing at high school level . Governor Kay Ivey repealed the state ’ s NIL legislation in February 2022 .
Many players in high school are being ranked by their On3 NIL Valuation based on their social media followers as well as talent .
What is the On3 NIL Valuation ?
The On3 NIL Valuation is the industry ’ s leading index that sets the standard market NIL value for high school and college-level athletes . It signifies an athlete ’ s value at a certain moment in time and what his / her expected annual value is .
The On3 NIL Valuation is comprised of data from three primary categories : 1 . Social media following and engagement 2 . Athlete data , achievements , performance , and media sentiment 3 . Endorsement deals , opportunities , and Collectives
https :// www . on3 . com / nil / news / about-on3-nil-valuation-per-postvalue /

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