Postgraduate Prospectus 2020 (Mar 2020) | Página 20

1.5 years (full-time) 3 years (part-time)* Classes are held weekday evenings and Saturday mornings. February Coursework RM50,110 Malaysian student RM56,175 International student 2020 fees for full course at 1.5 years Graduate research pathway * Part-time study is not available for international students. MASTER OF COMMUNICATIONS AND MEDIA STUDIES KPT/JPT (R/321/7/0015) 03/21 - MQA/SWA0177 Unprecedented change in communications and media content, forms, technology and policy in the last decade has wide-ranging implications for business, politics, public administration and everyday life. This course builds your understanding of the changing global contexts of media and communication practices. You’ll gain a critically informed understanding of key issues affecting the global communications industry focusing on the challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange. You’ll be introduced to the latest developments and research in communications and media – including in social and online media – always with a view to real-world application. Course structure The course consists of 72 credit points (six units) of study across the following: A. CORE MASTER’S STUDY (48 points) Core units (24 points) • Communication research • Communications theories and practices Capstone unit (12 points) • Communications research project** One discipline elective (12 points) • See below for options B. ADVANCED EXPERTISE (24 points) Option 1 – Research pathway • Communications research thesis (24 points)** Option 2 – Discipline electives Two additional 12-point units from the following: • Global digital media: issues in international and transnational communication • Current issues in Asia • Celebrity, fashion, publicity • Communications industry internships. Learning outcomes You’ll master the contemporary skills necessary for participation in, and the management of, sophisticated communicative processes in regional, urban, national and international contexts. These include critical thinking, cultural sensitivity, advanced reading and communication skills (written and verbal), and high-level analytical skills. More widely, the degree aims to develop your skills in communications and media research. This methodological training will enable you to participate in relevant research-based study and give you an edge in today’s competitive workplace. Progression to further studies Completion of this course with a distinction average will provide a pathway to a research degree. Career paths Common destinations for graduates include: • corporate communications, public relations, journalism, publishing, editing, writing and electronic media • marketing, advertising, business research and analysis • management consulting, international trade, human resources, training and development, management and administration • diplomacy, foreign affairs and politics • tourism, hospitality and entertainment • production, direction, management and administration, film, television and video • academia • research and policy. In addition to the opportunities listed above, this degree will prepare you for careers in various sectors within and beyond the media industry. You’ll be able to design communication strategies, develop and implement communication policy plans, be a media spokesperson, and offer expert communication advice through industry and market research. ** You can opt for the communications research thesis after completing 48 points in the course if you’ve achieved a minimum distinction average and have the approval of the coordinator. Completing this unit will fulfil the capstone and discipline elective requirement in the core master’s study. 18 POSTGRADUATE PROSPECTUS 2020