in the know
Left: 57 % of parents are planning a trip with grandparents and children
NEWS IN BRIEF image: getty. words: stacy brooks; amy mutscher
MULTI-GEN TRAVEL ON THE RISE
Shared experiences are the key to attracting multi-generational travellers, with cruises proving particularly popular among this sector
For a growing number of travellers, family time and vacation time are one and the same. In recent years, multi-generational travel— defined as family members of three or more generations travelling together— has become a noticeable trend. For instance, the 2025 U. S. Family Travel Survey found that 57 % of parents were planning a trip with grandparents and children— a 2 % increase over 2023. The survey highlighted beach getaways as the most popular pick for multigen trips, with theme parks, national or state parks, active vacations and cruises as additional top choices.
Cruises in particular have become increasingly appealing to multigen travellers. Cruise Lines International Association’ s 2025 report found that 28 % of cruisers travel with three to five generations of their family members. A trip on a ship is uniquely suited to multigen travel, with many lines offering clubs for kids and teens and family-friendly accommodation options. Most cruise lines also cater to passengers with limited mobility, making them ideal for older travellers.
The trend has become big business, with reports suggesting that multigen travel accounts for 33-40 % of the $ 270 billion leisure travel market in the U. S.— and the industry has taken notice. Hotels are providing more family suites and flexible room configurations, and resort amenities are increasingly designed to offer something for each generation, such as supervised programs for children and low-key options for grandparents.
Thanks to the benefits of multigen travel, it’ s already become a way of life for many families. Multigen travellers note that sharing costs and childcare responsibilities can make trips more appealing. However, the most frequently cited benefits of multigen travel are more intangible: they’ re about fostering deeper connections across generations and creating shared memories.
All eyes on Dominica With a new international airport slated to open in 2027 and several hotels under construction, Dominica is gearing up for a tourism boom, with a particular focus on sustainability and attracting wellnessfocused travellers.
First Marriott in Africa Africa will get its first Marriott Edition hotel in 2026. The Cape Town Edition in South Africa marks the African debut of the Marriott luxury brand. The V & A Waterfront property will offer views of Table Mountain.
NCL reintroduces two continents After a two-year hiatus, the Norwegian Star will return to South America with 15- and 16-day cruises for the 2027-28 season. Norwegian Cruise Line will also offer 2027-28 Australia itineraries with overnight stays.
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