ENTREVISTA / INTERVIEW
JUN. | 17
compete. In standards that change frequently, which “forces” us to do new tests and the investment that this brings to a small company is huge. In need of developing new products, innovating and presenting something new to customers in short periods. In need of continuing to be seen, partici- pating in international fairs, making catalogues, etc. Furthermore, it is still important to get out of our comfort zone, to take a risk on other types of products, electrical assemblies and technology, etc. All this requires a high investment. But after these challenges come rewarding moments. When we launch new products and see that customers like them. When we invest in international fairs and see the reactions of our customers and potential customers when they see the pieces live. And, of course, when we see that we are selling.
PL: With the offer that the market presents us today, have creativity and innovation become more complex? Where are you inspired?
MR: We export almost all of our production. From time to time we make one or two sales in the national market, but I would say that 99% of the production goes to another country. The internal market has not been a priority so far, but it is also something we want to change, little by little. We also want to present our products in Portugal, because we believe they have potential for our market as well.
PL: What is the weight of exports for your company and what is the difference with the domestic market?
MR: We export almost all of our production. From time to time we make one or two sales in the national market, but I would say that 99% of the production goes to another country. The internal market has not been a priority so far, but it is also something we want to change, little by little. We also want to present our products in Portugal, because we believe they have potential for our market as well.
" Iremos manter-nos activos, resilientes e a reestruturar estratégias de sucesso "
" The biggest challenges are related to survival in a market where there is a lot of supply and often at a very low price with which it is impossible to compete. "