Portuguese Lighting Magazine Issue 19 | Page 31

ARTIGO EM DESTAQUE / FEATURED ARTICLE

.OUT./OCT. | 30

Another important initiative carried out by the Installation Committee was the promotion of certification, through awareness-raising, standardization and applicability of regulations applicable to the lighting sector, with bodies such as IPQ, IGAE, IEP, LIQ and ISQ. Protocols were negotiated, through which the Members could benefit from advantageous conditions for technical support.

The new Board also defined the regular conduction of diagnostic studies and monographs of the Portuguese lighting sector and created the association's logo.

Thus, the Association's first objectives were formulated, followed by a path of prosperous growth, both in terms of membership and participation in international fairs (both in different markets and in the number of national exhibitors) as well as the progress of the sector itself, where exports rose exponentially. Associativism showed that unity is strength.

In 2002, AIPI started the process of refreshing its image and communication. First it reformulated its website, www.aipi.pt, and 2 years later it changed its logo as we know it today.

The century XXI brought major changes to the sector, standards increasingly in line with the European Union, new Decrees-Laws or updating of existing ones, more concerns about safety and consumer rights and the environment, third markets demanding more certifications, etc. The Association has always been at the forefront in providing all types of clarification to its Members, whether through workshops, training, seminars, webinars or internal circulars.

In order to strengthen the national lighting sector and create competitiveness and visibility of Portuguese companies in international markets, AIPI created the umbrella brand LUZZA in 2012. The objective of the brand is to represent and promote all Portuguese lighting manufacturers that have export as one of its main activities. There were several actions to promote the brand, such as participation with its own stand at Maison & Objet Paris, Euroluce in Milan, ICFF in New York and the international lighting fair in Hong Kong; the creation of Press Kits;

" Protocols were negotiated, through which the Members could benefit from advantageous conditions for technical support. "