Padang
Pondok Djaja founded by Soffian
Widjaja Chaedir with his wife
as a cook. Both are descendants
of Padang-Chinese focused its
business in segments of the office
and family.
This business is located at
Jl. Hasyim Ashari No. 13B, Jakarta.
Client : Final Project
THE
LOGO
This logo depicts a stylized cottage
Chinese culture consisting of the
initials P & D modified as Chinese
Character.
In logogram, also described the
roof of a traditional Padanghouse
( iconic).
Designers wanted to give fusion on
the logo where the logogram has
covered both aspects.
In PONDOK DJAJA logotype
designer wants to give balance to
the logogram already impressed
bold and dominant, therefore,
a long, thin font selection is the
right choice for this logo, which is
Qhytsdakx.
GRID SYSTEM
& GOLDEN RATIO
SUPERGRAPHICS
ARE :
Supergraphics will be installed in
through restaurant walls.
Supergraphic made manually from
a sketch, and poster painted and
digitalised.
The main purpose is to impress
the visitor that the keyword of the
restaurant “authentic” is affirmed.
The style of the supergraphic itself
was taken from a visual reference
book “Chinese Graphic Design at
pages 126-127 by Scott Minick and
Jiao Ping”,(I wanted took this style is because
by the time it was in China (1968)
this style is emerging, and I want to
combine the style with the Padangnese related objects therefore the
fusion between those two is made.