Portfolio Teaching 2019 PORTFOLIO | Page 16 
     • Lexis is a term in linguistics for the vocabulary of a language. Adjective:
lexical.
• The study of lexis and the lexicon (a collection of words) is called
lexicology. The process of adding words and word patterns to the
lexicon of a language is called lexicalization.
16 
    Portfolio Teaching 2019 PORTFOLIO | Page 15 
                Portfolio Teaching 2019 PORTFOLIO | Page 17 
         
        
                            Joomag
                          is a leading digital publishing and content experience platform that helps businesses
    create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs,
    digital brochures, sales proposals, and marketing reports. Powered by AI and content automation,
    
                            Joomag
                          enables marketers, publishers, and non-creatives to produce professional, interactive
    content at scale.
    The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with
    individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and
    enabling re-engagement through targeted campaigns and personalized content recommendations,
    
                            Joomag
                          helps businesses increase reader engagement and drive higher conversion rates.