lysis
Method 5
Key Learning:
We created context for the questions used in Michelle’s session. Approximately 400 freshmen students applied to Herron
last fall. Out of students surveyed, 18% of the those students
reported having significant confusion during the application
process, which tells us that this definitely area for opportunity.
These same freshmen gave an average of 8 out of 10 rating
for their admissions experience as a whole, but specifically for
the usability of the website, a rating 7 out of 10. Some of the
comments regarding the websit cited a lack of hierarchy, which
made navigation difficult, a lack of admissions specific material readily available, and having had to use the search bar more
often than expected in order to find needed information.
Herron School of Art and Design Portfolio Communication Process
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