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Chapter 19 Language and social variation We focused on variation in language use found in different geographical areas. However, not everyone in a single geographical area speaks in the same way in every situation. This chapter is about the traditional study of regional dialects tended to concentrate on the speech of people in rural areas, the study of social dialects has been mainly concerned with speakers in towns and cities. In the social study of dialect, it is social class that is mainly used to define groups of speakers as having something in common.