Portfolio Naples October 2023 | Page 38

CARS , JETS & YACHTS
The Chiron Super Sport ‘ Golden Era ’ is the very embodiment of Bugatti ’ s peerless Sur Mesure program , designing and delivering totally unique and completely personalized cars for customers . The intricate , complex and highly creative process took two years to complete . Perfection on every level was achieved by using the combined skills and expertise of Bugatti ’ s craftspeople .
This journey as with every Sur Mesure
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PORTFOLIO MAGAZINE

CHIRON SUPER SPORT ‘ GOLDEN ERA ’: THE ART OF BESPOKE CRAFTSMANSHIP

creation is one of intense collaboration between the Bugatti team and the owner . With the ‘ Golden Era ’, the customer wished for a masterpiece that was truly incomparable and original to beautifully pay homage to what he believed to be the apex of combustion engine development : the Bugatti W16 . Having closely consulted with designers and paint experts in Molsheim , the customer immediately fell in love with a proposal to celebrate the revolutionary eras of Bugatti ; a visual art piece that would plot the route from the founding of Bugatti in 1909 , right up to the latest W16-powered models .
A series of 45 hand-drawn sketches which poetically illuminate the legendary milestones of Bugatti ’ s rich story was set to seamlessly transform a blank canvas into a complete work of art . With the customer involved and consulted by the team at every step of the process .