ROLLS-ROYCE PRESENTS CULLINAN SERIES II :
A BOLD EVOLUTION OF THE WORLD ’ S PRE-EMINENT SUPER-LUXURY SUV
Since the first client deliveries , Cullinan fulfilled its purpose as a supremely accomplished off-road motor car , capable of taking its owner into locations never previously explored in a Rolls-Royce . However , versatility and the effortless everywhere essence of the model also made Cullinan a ‘ daily driver ’ for many owners ; indeed , numerous clients have told Rolls-Royce that no other SUV offers the same effortless performance as Cullinan ’ s 6.75-litre V12 engine , from what is often a substantial and diverse collection . These were all significant considerations in conceiving Cullinan Series II .
It was noted by the marque ’ s intelligence specialists that an increasing number of Rolls-Royce clients were concentrated in urban areas – from great world metropolises to fast-growth cities in emerging regions . To that end , Cullinan increasingly serves as a super-luxury product in which clients wish to be seen and project their character – albeit with the capacity to vanish into nature at will . Specialists also observed a shift towards owners driving their motor cars themselves . When Cullinan was first launched , less than 70 % were self-driven : today , almost every Cullinan is driven by its owner , with less than 10 % of clients retaining the services of a chauffeur . Together with the rejuvenation of the brand and the ever-increasing Bespoke offering , Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today .
PORTFOLIO MAGAZINE 49