By combining superior aesthetics with innovative technology , Honma Golf in introducing the BERES Aizu and Black collections offers both remarkable appeal with game-enhancing craftsmanship . Among all the golf clubs available to golfers , these are unique in character , whether in their design or their playing performance .
“ This new line represents the latest breakthrough technology for golfers with moderate to modest swing speeds ,” says Janeann Lanning , COO of Honma North America . “ BERES Aizu and Black allow golfers to make pure , stable swings with enhanced speed and powerful ball flight .” Dating back to 1590 , Aizu paintings represent Honma ’ s Japanese heritage and tradition . With Aizu ’ s signature red and ornate gold accents on the golf clubs , BERES Aizu encompasses Takumi expertise as well as outstanding construction in a golf club collection .
BERES Black offers sleek elegance that stands out on the course , plus Honma ’ s timeless design . Its beautifully shaped drivers , fairway woods , hybrids and irons efficiently transfer energy and generate consistent ball flight . Each clubhead is coated with a jet-black PVD process for a striking finish .
“ Aizu appeals to players with an artistic flair and respect for Japanese craftsmanship ,” says Honma ’ s Lanning , “ while Black brings a modern , refined look for players who value performance and style without compromise – perhaps attracting younger golfers who might never have previously tried BERES .”
Each driver features triple sole slots and an L-Cup face for powerful initial ball speed . Optimal center of gravity ( CG ) design enables high trajectory , low spin , forgiveness , and distance . The draw bias helps correct fade tendencies associated with modest swing speeds .
PORTFOLIO MAGAZINE 57