To celebrate The Macallan ’ s 200th anniversary , the renowned single malt Scotch whisky brand has collaborated with Cirque du Soleil on a multi-year collaboration . Celebrating the creative synergy between the two brands – the collaboration kicks off with the creation of a one-of-a-kind theatrical experience and a global product launches .
The collaboration will begin with an unforgettable sensory experience launching at The Macallan Estate – the brand home in Speyside , Scotland - this May 2024 . Featuring a cast drawn from across four continents , Cirque du Soleil SPIRIT , marries the artistry of both worlds – The Macallan ' s unparalleled expertise in whisky craftsmanship with Cirque du Soleil ' s mastery in the performing arts .
From May 9th to 31st , each performance will transport guests into the theatrical universe of the Scottish Highlands for an experience that includes hair suspension , aerial silk , contortion , cyr wheel , tight wire , juggling , hoop diving , bagpipes and flamenco dancing – with a cast assembled from USA , UK , China , Spain , Canada , Finland , Malaysia , Cambodia and Africa . Taking guests on a journey through sight , taste , smell and sound , this is a one-of-a-kind opportunity to experience the tale of how reconnecting with nature gives life a force to protect the natural world , while being immersed in nature at the heart of The Macallan Estate .
This moment will be the beginning of an ongoing collaboration between the two brands , with more to follow throughout 2024 and beyond .
PORTFOLIO MAGAZINE 45