“ Driving a Bugatti literally excites all the senses , including sound . The whistle of the W16 engine ’ s four turbochargers , the powerful exhaust note and the intensity of air rushing over the body at incomparable speed were a real source of inspiration for us . We hope to instill this aural magic into the Master & amp ; Dynamic collection for Bugatti by infusing our most cutting-edge products with a technology reminiscent of the power of a Bugatti and a listening experience as exciting as that of driving one ,” said Jonathan Levine , CEO and Founder at Master & amp ; Dynamic .
Sound has always been a core part of the Bugatti experience , from the howl of the Type 35 ’ s straight-eight to the powerful rumble of the Chiron ’ s advanced W16 . And today , Bugatti reveals a new collection of personal sound accessories , created in partnership with New York-based premium audio brand , Master & Dynamic .
Just as the experience of driving a Bugatti is designed to be incomparable , the new Master & Dynamic Bugatti collection is a marriage of artistry and innovative technology that delivers an unparalleled listening experience .
The audio pieces in the Bugatti collection are part of Master & Dynamic ’ s most sophisticated models , including the MW75 Active Noise-Cancelling Wireless Headphones with three modes of active noise cancellation and 32 hours of battery life . The MG20 Gaming Wireless Headphones , meanwhile deliver a fully immersive 7.1 surround sound experience , while the MW08 Active Noise-Cancelling True Wireless Earphones are lightweight and long-lasting , with 42 hours of total playtime .
The colors of the collection pay homage to Bugatti heritage , as well as the current range of hyper sports cars . Shades of French Racing Blue hark back to the early Grand Prix racers that established Bugatti ’ s motorsport reputation , while a deep orange is applied in honor of the Bugatti World Record Edition vehicles , including Chiron Super Sport ¹. The grille that houses the powerful drivers – made of lightweight and strong Beryllium – in each pair of headphones is inspired by the famous Bugatti horseshoe grille .
In their construction , the Master & Dynamic collection mirrors the materials found in Bugatti ’ s hyper sports cars , with both engineering for optimum performance and durability . The MG20 headphones , for example , feature ear cups crafted from incredibly strong and lightweight magnesium , just like the wheels available for certain Bugatti models . The tactile , aluminum controls on the Bugatti Master & Dynamic collection evoke the intricate aluminum detailing found in Bugatti hyper sports cars , including the W16 Mistral ’ s gear lever which is milled from a solid block of the lightweight and durable metal .
“ Bugatti partners with brands that are not only world-leaders in their field but also create products that stir the soul . Master & Dynamic is one such brand , and this limited edition collection of audio accessories will allow owners to experience vivid , all-encompassing noise in the same way one might while driving one of our range of hyper sports cars . Their team ’ s concern for the right design and the right quality matches exactly the ethos of our brand ” said Wiebke Ståhl , Managing Director at Bugatti International .
The Master & Dynamic for Bugatti collection will be available for pre-sale at MasterDynamic . com , MasterDynamic . co . uk , MasterDynamic . eu , from March 30th . The MW75 ANC Wireless Headphones will retail for $ 699 while MG20 Wireless Headphones will retail for $ 599 . The MW08 Active Noise- Cancelling Earphones will retail for $ 399 .
The Master & Dynamic for Bugatti collection includes a range of innovative wireless earphones , including the MW08 model .
PORTFOLIO MAGAZINE 43