ASTON MARTIN UNVEILS ITS FIRST ULTRA-LUXURY FLAGSHIP , Q NEW YORK
Where Savile Row meets Park Avenue . Aston Martin proudly opens the doors to Q New York , its first ultra-luxury flagship on 450 Park Avenue , in New York City .
The new location brings the highest levels of the iconic British brand ’ s bespoke service , Q by Aston Martin to North America for the very first time , providing the most sophisticated luxury specification experience available anywhere in the world .
The first-of-its-kind landmark location forms a key pillar of Aston Martin ’ s ultra-luxury brand and customer experience strategy , with the commitment to provide the very best possible environment for its most discerning clients to create their own intimately personal Aston Martin .
Conscientiously designed to immerse onlookers into the thrilling world of Aston Martin , visitors on Park Avenue are greeted by a unique window installation of epic proportion , named the ‘ Champagne Frame ’. Created with one of the largest single panes of glass ever installed into a New York building , the grand window frame looks into the stars - Aston Martin ’ s most iconic models – which are carefully illuminated by an impressive 2,100 bulb chandelier
– spanning 40-metres ( 131-foot ).
The new location will serve as a showcase and launch venue for Aston Martin ’ s latest products , from unique special builds to limited-edition models and newcomers to Aston Martin ’ s breath-taking portfolio .
Offering a concierge experience , carefully curated high-end dining and overnight travel experiences will also be available for those seeking to extend and elevate the experience of creating their own Aston Martin .
Q by Aston Martin represents a key pillar of Aston Martin ’ s ultra-luxury strategy , giving clients the ultimate sense of freedom and expression when customising their cars . Whilst a long-standing part of Aston Martin ’ s DNA , this bespoke service facilitates the growing trend of personalisation across the luxury goods segment .
Located on one of the most prominent corners of Midtown Manhattan , Q New York unites both the handcrafted and high-tech nature of Aston Martin , showcasing the very best of British craftsmanship and engineering against the backdrop of an immersive specification experience , thanks to state state-of-the-art technology .
The design principles of the space are built upon quintessentially British architecture , including extensive use of mosaic tiles , chandeliers , beautifully framed grand windows , fireplaces , and mantel pieces , as well as large scaling dining tables .
Ensuring the space reflects the latest design trends befitting of 21st century Manhattan , an extensive level of attention has been paid to adapting materials and furnishings , all of which are underlined with a conscious awareness of sustainable materials and practises , in line with Aston Martin ’ s Racing . Green . sustainability strategy .
Marek Reichman , Executive Vice President and Chief Creative Officer of Aston Martin said : “ Creating wondrous places , spaces and experiences are important design statements for us . And just as we belong in Formula One as British makers of ultra-luxury high-performance sports cars , Aston Martin belongs in New York City . It ’ s a place where dreams come true .
“ This is our version of creative performance design and precision craft at their finest – with sights and sounds , shapes and forms , and vivid colours and textured materials – all presented using the latest technology to provide customers with the engaging Aston Martin experience that they deserve .”
Q New York is now officially open at 450 Park Avenue , with appointments available to be scheduled by any Aston Martin dealer .
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PORTFOLIO MAGAZINE 23