Bugatti ’ s pursuit of innovation and artistry . Each piece is a fusion of a meticulous attention to detail and boldness , inspired by the values of the legendary hyper sports cars – and the brand ’ s “ beauty and beast ” philosophy – and refined by over a century of heritage .
A true testimony of the rich legacy of the Bugatti brand , Bugatti Home reinterprets , in its new Parisian venue , the values and vision of its founder , Ettore Bugatti . As an homage to that , customers will also be able to discover a rare Bugatti Baby II – a 75 % scale replica of the iconic Ettore ’ s creation and the most successful racing car ever – in collaboration with Hedley Studios . This collector ’ s item , with only 500 units worldwide , celebrates the 100th anniversary and its legacy on the brand , a centenary later . The presence of this masterpiece underscores Bugatti ’ s enduring legacy and its influence across generations .
Immersing the customer into the Bugatti Art de Vivre , the new Parisian showcase reaffirms the marque ’ s commitment to offering authentic unrivalled experiences beyond automobiles with the exhibition of exclusive collaborations such as the Rembrandt Bugatti “ Dancing Elephant ” – a tribute to Ettore ’ s brother , Rembrandt , original sculpture , crystal masterpiece from Lalique or the sterling silver La Voiture
38 PORTFOLIO MAGAZINE