01
02
FOUR PHASES:
01 Sephora branding center - enter store, learn trends, gain knowledge of
Sephora brand through digital integration and interactive technology
02 Beauty Bar - interactive beauty bar to learn which products look best for the
consumer through digital imaging and touch screen technology, along with
traditional beauty consultations
03 Merchandise - find products within store inventory that were proven the
best fit for the consumer’s body, face type, and personal taste
04 Checkout - Success! Products chosen and purchased, consumer can
leave feeling beautiful and confident