BRAND INFLUENCED DESIGN:
Representations, iterations, and
abstractions of the Sephora
flame are present in the new
store concept. The flame can
be seen in the layout of the floor
plan, in the ceilng, and in the
fixtures. Fixtures are tapered,
angled and curved to resemble
the flame logo abstractly. This
transforms Sephora’s mission
and meaning of the flame, into
the concept of the new design
“journey to showing off your
inner flame.” This journey is
broken down into four phases,
starting at the entrance of the
store and ending at the
checkout counter.
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