Portfolio. BHSAD In Transition | L5, Critical & Cultural studies | Page 6

described either as the  span of
Transition
stages
of socially
responcible
design
the  company’s initiatives associated
with CSR-related practice or as
III
of CSR-related design issues.
Dr. Yoori Koo, who researched
II
I
the  range of designer’s awareness
the problem of CSR-expressed design
decision making and the  transition
of SRD practice into the mainstream
CSR (2016), identified the  three
possible transition stages of SRD:
1. competitive or regulatory-driven
SRD; 2. market- or consumer- driven
SRD; 3. designers’ ethical value-
driven SRD.
Competitive–driven
approach
requires that a  designer can only
undertake and sustain SRD activities
following
the 
guidelines
and
regulations of a  company to  fulfill
minimum CSR criteria. In this
Competitive Advantage and Corporate Social Responsibility”
(2006). It suggests choosing a strategy of identifying social issues
which a company should focus on. It is argued that companies
operating in the  short term faced the  ongoing investments in
the creation of social values. It offers instead, that creating shared
value should be viewed like research and development, as a long-
term investment in a company’s future competitiveness.
It must be said, that given this shared value opportunities
are frequently raised in business and manufacturing options,
there may be some deep-rooted conflicting priorities between
executives who primary concern about economic value and
context, a  set of SRD practices was
positioned mainly to take advantages
of previously undiscovered business
opportunities,
counter
the  risk
of losing presence in an  existing
market or establish a  presence in
the emerging ones.
In their article, “Does it pay
to  be good?”, Remi Trudel and June
Cotte declared that consumers are
willing to pay substantially more
for
ethically
produced
goods,
designer’s whose main objective is “customer” (Norman, 2013). suggesting there is a  financial
Integrating business and social needs take not only good reward
intentions and strong leadership, but also requires adjustments behavior. On  the  contrary, Dr. Koo
in organization, reporting relationships and incentives. In this researched that clear linkage between
sense, the  extent to which CRS is included in the  company’s a  company’s SRD initiatives and
policies is a  clear sign of the  mainstream of SRD. Thus, actual consumer purchasing patterns
the  designer’s socially responsible design approach can be rarely appear except the very obvious
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IN THE TRANSITION | DESIGN OF VALUES | 2018
for
socially
responsible