Feb. 2019
Brand Introduction
IMZ-Ural
Feb. 2019
IMZ-Ural motorcycles
IMZ-Ural
these days
CT
Ирбитский Mотоциклетный Завод
based at 14700 NE 95th St, Redmond, WA 98052
“
What is the purpose to have the factory
at Irbit you ask? The one and only answer
is that Irbit is a place which could not be
reached by German bombers.
Ilya Hait,
top manager of IMZ
“
“
Page 8
When our people
immigrate, they
start to deny
anything that
related to former
homeland.
It is hard to sell
something
without history
in motorcycle
market context.
People like
to have a kind
of intangible
cost element.
In this case, it is
important to have
the factory at Irbit.
Gear Up | Sahara | etc.
Ural for them
is a total shit.
They are really
surprised that
Americans buy it.
Disrupt and Align
M70
Page 9
Disrupt and Align