Portfolio 6 month marketing plan Pull and bear | Page 4

INTRODUCTION
2. STRATEGIC AUDIT
2.1. Micro-marke�ng environment
2.1.1 Suppliers, manufacturers, intermediaries & consumers
2.1.2 Compe�tor analysis
2.1.3 Customer analysis
2.1.4 Publics
2.2. Macro-marke�ng environment
2.2.1 PESTEL Analysis
2.2.2 Trends
2.3. SWOT Summary & strategic op�ons
3. MARKETING PLAN
3.1. Marke�ng strategy
3.2. Aims and objec�ves
3.3. Target markets & customers
3.4. Marke�ng mix
3.4.1. Product
3.4.2. Price
3.4.3. Place
3.4.4. Promo�on strategies
4. MARKETING ACTION PLAN
4.1. Timeline/Budget
5. EVALUATION