Portfolio 6 month marketing plan Pull and bear | Page 30

Fashion film is one of the most innovative trends of
promotion that retailers are utilizing. A sequence of
short fashion films will successfully promote this
product range and engage customers through
social media. As illustrated using Easey’s (2009)
Fashion Marketing strategy.
Another model that marketers use to describe the
process of communications is AIDA.
A
I
D
A
Awareness
Interest
Desire
Action
I will also use social media to promote the brand as
its core interest for communication directly with
current customers and potential ones.