Portfolio 6 month marketing plan Pull and bear | Page 28

3.4.2. Price
The price of the product will be determined by size and quality
of the merchandise.
‘PULSE Roller skates’ = £30.00
‘PULSE Basketball’= £10.00
‘PULSE Longboard’ = £25.00
‘PULSE Bike’ =£300.00
The pricing method includes starting from low prices and
increasing the expenses depending on what the customers
like. More expensive products are limited edition items in low
volume.
3.4.3. Place
The launch of the range will take place in stores on the week-
end, in UK and Irish branches. This includes Westfield Stratford,
Bristol, Brighton, Liverpool and Westfield London.