Portfolio 6 month marketing plan Pull and bear | Page 21

3.3. Target markets & customers
Pull & Bear is already successful in Europe especially in Spain
and surprisingly in Asia. But the UK market for Pull&Bear is
small. This is a huge opportunity the brand is missing out on
in terms of gaining more consumers. London is one of the
most culturally diverse urban cities in the world so for this
campaign to be successful young people will be the target
audience.
Segmenta�on Targe�ng Posi�oning
Geographic: UK,
London.
Popula�on density:
Urban
Age range: 18-26
Gender: Female/Male
Annual income:
14,000- 30,000 Trendy young people
who are ac�ve and
healthy looking for
old school which is
inexpensive as well as
being easily
purchased online. Value for money
Eco-conscious
Prac�cal
Brand Personality