Portfolio 6 month marketing plan Pull and bear | Page 11

2.1.4 PUBLICS
07 April 2017 Pull & Bear collaborates
with Spanish Grand Prix champion Marc
Márquez. The collection created by
Márquez and the brand’s creative team.
The alliance is based on shared values,
youth determination, team spirit and
international profile. This collaboration
depicts such ideas on a series of garments
for boys and girls where Marc Márquez
biking spirit blends with Pull&Bear’s causal,
young attitude.
The resulting garments are contemporary,
comfortable and include plenty of visual
references to Márquez’s iconography. The
range was presented by the rider himself
who was introduced by Cindy Kimberly,
a Dutch influencer who has become an
Instagram sensation with over 2.3 million
fans.
The boy’s range uses shades of black,
grey and white on sweatshirts and T -shirts.
Denim items with patches stand out, as
does an exclusive leather biker jacket
available exclusively online. The girl’s range
features pink as a main colour and presents
plenty of sleeveless T-shirts and sweatshirts.