Go Further
Go Further is a campaign inspired
by the movie Kings of Summer, it
aims to motivate people to create
new experiences and adventures by
pushing them out of their comfort
zone and taking risks. The support-
ing line is “I can’t so I did” which
shows a literal execution of not
letting fear take control of them by
listing things on the “I can’t” catego-
ry and later on moving them to the
“I did”.
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