Popular Culture Review Volume 30, Number 2, Summer 2019 | Page 135

Popular Culture Review 30.2
“ cover explorer ” ( Toobin 36 ). Trump , the Royals , and Heidi Klum lead the list in the Spring of 1918 . Trump or his enemies appeared in 39 % ( N = 71 ) of the covers from March 6 , 2017 , to July 12 , 2018 . Like most newspapers , there are actually three headlines on the front page : a banner or skybox , the main story , and a footer . Headlines on Trump or his opponents appeared in the Skybox 20 % of the time , the center 52 % of the time , and the footer 27 % of the time ( N = 44 ). Twenty-eight percent of the time there is no mention of Trump in any of the three headlines ( N = 25 ), but there is a story related to Trump somewhere in the body of the tabloid . The issue date June 4 , 2018 , contained a story on facts about the presidents . It related Trump has a $ 29 million yacht on which he has not spent a night . The billionaire explained , “ It makes me nervous to relax ” ( 30 ).
Each issue contains ads , a tremendous amount of gossip about A and B list celebrities , news , games ( cross words and puzzles ), health watch , market place , ( psychics and New ID ) oddities , horoscope , a giveaway , and pet vet . The Enquirer is a direct-response retailer ’ s fondest desire . The most common and largest ads are for weight loss products , including a weight loss recliner . There are an equal number of ads for collector dolls . Impulse buyers can even purchase one with a birth certificate . Other popular products for sale include commemorative coins and memorabilia , including a cat dressed in a Marine Corps uniform or a Queen Elizabeth statue . This celebrity gossip magazine touts products designed for seniors especially life-alert bracelets , easy to read computers , and simple phones . Other ads tempt readers to purchase antique model cars , nonsnoring bracelets , and male enhancement products .
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