Popular Culture Review Volume 30, Number 1, Winter 2019 | Page 169

Popular Culture Review 30.1

between Dudley Andrew ’ s three modes of adaptation�borrowing , intersecting , and transforming . Through omissions of characters and scenes ; through the creation of composite characters ; and through truncation , allusions , dramatic

license , editing techniques , and mise-en-scène elements , Kazan and Hart render both conventions and creativity in their respective productions . Distinctions between these adaptations are apparent due to the cultural and historical influences of the periods during which they were produced : aspects of melodrama , societal issues , and the politics of the mid- 1950s and the early 1980s . And finally , censorship affected the tale ’ s evolution�from the Production Code Administration ’ s reconsideration of both the word “ madam ” and its struggle with the onscreen depiction of a brothel in the mid-1950s , to the objection of sponsor Procter & Gamble to the portrayal of wedding-night adultery during the 1980 – 81 television season .

ACKNOWLEDGMENTS

The author expresses special thanks to Dr . Brian McAllister , Dr . Michael Porte , Cobi Wilfred Simpson Powell , Chris Hite , and Garrett J . Cummins for their invaluable feedback and constructive comments . Material from this study was presented at the Ohio Communication Association conference , Orrville , Ohio , in 2018 .

Primary sources

WORKS CITED

East of Eden . Director Elia Kazan , performances by James Dean , Raymond Massey , and Jo Van Fleet . Warner Home Video , 1955 .

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