Popular Culture Review Volume 29, Number 2, Summer 2018 | Page 134

Caesars Palace : The First Themed Casino in Las Vegas
teeth-rattling narration makes introverts cringe . However , it is free and crowds thrill to this story of the myth of Atlantis , every hour on the hour .
The fifty-thousand-gallon Salt Water Aquarium located behind the Atlantis Fountain features over five hundred large tropical fish including sharks and stingrays . This , the most popular attraction in the entire Forum , absolutely enthralls children . Indeed , all ages delight in this spectacular display of aquatic creatures .
Sociologists George Ritzer and Todd Stillman argued that Caesars Palace and the Forum shops established a new paradigm for the means of consumption ( 83 ). This complex attracts large numbers of customers using art and architecture to entice them . An aura of opulence makes it possible for men and women to spend without regret , often purchasing more than is prudent . Caesars implodes the boundary between touring and consuming . “ Although tourism has always involved the consumption of goods and services , in Las Vegas consumption has become the main point of touring ” ( Ritzer & Stillman 92 ). Most people go to the entertainment capital of the World with the intention of spending time and money , whether gambling in the casinos , trying out the rides in the amusement parks , or shopping at the malls . Customers designate new values for commodities based not on their intrinsic worth , but on what items purchased at the prestigious Caesars Palace say about the buyer .
CONCLUSION
Phantasmagorias are not mere illusions . ( Khatib 4 )
Caesars meant business the day of the grand opening on 5 August 1966 . Jay Sarno dreamed of building a casino-hotel
119