Popular Culture Review 29.2
many women ’ s apparel shops as those for men . Armani , Vuitton , Gucci , Dior , Cartier , and Versace appeal to women . There are numerous specialty stores for men including Fossil , Rolex , Tag Heuer , Montblanc , Brietling , and Harley Davidson . In marketing , status comes from the brand , how much you paid for it , and where you bought it .
The Forum at Caesars Palace is highly effective in marketing a post-modern demonstration of the logic of consumer capitalism ( McCombie 53 ). It is the highest grossing mall in the United States with annual sales of $ 1,610 per square foot . Michael Schulman , author and Las Vegas expert , observed people come to Vega predisposed to spend money . Even if it is a store they have at home , people are more likely to splurge because , psychologically , the strings on the purse are loose ( 1 ). The authors witnessed a couple encumbered with four large shopping bags filled with Sketchers , a popular type of inexpensive tennis shoe , they could easily purchase at a neighborhood Wal-Mart store .
There are several large fountains in the Forum . The Bernini fountain at the entrance of the shops is a copy of the one located in the Piazza Navona in Rome . A copy of the Roman Trevi fountain stands mid-way through the Forum shops . The Fountain of the Gods features a large statue of Artemis . Caesars donates the coins visitors toss into these fountains to Vegas Strong .
The Fall of Atlantis Fountain provides a dramatic rendering of a myth . Located near the very end of the mall near the Apple Store , Nike outlet , and Cheese Cake Factory , this fountain features fire , water , smoke , and storytelling . Eerie nine-foot animated figures elicit an “ uncanny valley ” effect . The more human animatronic figures appear , the more repellent they become . The fire , water , smoke effects , as well as the
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