Caesars Palace : The First Themed Casino in Las Vegas
illusion . This reality based on fantasy enabled the directors of the corporation to build a profitable empire appealing to the full range of consumer ’ s appetites . Caesars means business . It always has , but it also exhibits the way post-modern corporations seduce customers by providing them with an imaginary world where money can satisfy their needs and wants . Certainly , this is fitting for the legacy of a dissolute man named Jay Sarno who believed Gaius Julius Caesar ’ s maxim , “ Creating is the essence of life ” (“ Julius Caesar Quotes ”).
WORKS CITED
Baudrillard , Jean . Simulacra and Simulation . Ann Arbor : University of Michigan , 1981 .
Benjamin , Walter . The Work of Art in the Age of Technological Reproducibility and Other Writings on Media . Cambridge ( MA ): Harvard University Press , 2008 .
Early , Pete . Super Casio . New York : Bantam Press , 2000 . The Emperors Guide . Caesars Palace pamphlet , ITT , 1997 .
Honour , Hugh . “ History of Canova ’ s Venus .” The Burlington Magazine , 1972 . pp . 638-671 . Retrieved at < http :// burlington . og . uk >
Hopkins , Andrew . “ Jay Sarno : He Came to Play .” Edited by Jack Sheehan , 1997 . Players the Men Who Made Las Vegas . Reno : University of Nevada Press , 1997 .
“ I Caesar Invite You .” Los Angeles Times . Display Ad , 27 July 1966 , p . 24 , A2 , Col 6 .
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