Popular Culture Review Vol. 5, No. 1, February 1994 | Page 142
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Popular Culture Review
Callers often say that they rely on QVC for quality and the best
price.
That indeed is the QVC motto—Quality, Value and
Convenience. The persuasive strategies used by the on-air hosts
ensure that the buyers feel that they are receiving a credible service
and product. Hosts also attempt to make the buying experience
pleasant and enjoyable for the buyer. Perhaps this is why buyers
return to QVC and why people joyfully enter the electronic shopping
ritual.
SUNY at Geneseo
University of Northern Iowa
Dr. Rosanne L. Hartman
Dr. Gayle Pohl
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