Castle and Beckett often finished each other ’ s sentences , ending with them simultaneously announcing the name of the killer . This sign of rapport was a source of good-natured ribbing from their colleagues . When Castle displayed this behavior with another woman , it was an occasion for jealousy . Castle avoided building theory this way and then commented on how out of sync they were in “ The Limey ” ( 4.20 ). Ryan and Esposito also displayed this trope .
Running gags are staples of situation comedies since the days of early television when Jackie Gleason promised Alice that , “ You ’ re going to the moon !” The phrase in which Castle declared , “ I AM really ruggedly handsome ” is featured throughout the life of the show and in promos . It is a tongue in cheek way to poke fun at his conceit .
Marlowe promoted one of Castle ’ s novels in every episode , often in the hands of Detective Ryan . Sharp-eyed viewers noticed an ad for Castle ’ s book on the subway wall In “ Murder Most Fowl ” ( 3.8 ). The running joke , “ Why did you kill off Derrick Storm ? ” first appeared in “ Flowers for Your Grave ” ( 1.1 ). Prolific writer James Patterson told Castle he was glad Castle killed off Storm . It meant less competition . A chef at a restaurant jokingly told Castle , “ I ought to punch you in the mouth for killing Derrick Storm like that ” (“ Food to Die for ” 2.22 ). Alexis reminded Castle that he killed Derrick Storm because he was bored (“ The Mistress Always Knocks Twice ” 2.16 ). Castle ’ s novels provided a lucrative source of income for the writers of the show . Cultivation had its rewards .
Merchandizing Castle
Dedicated fans demonstrated economic power . In their desire to integrate Castle into their daily life , they purchased a number of items . Café Press offered a throw pillow with the phrase , “ Castle , Beckett , Caskett , Always .” The ABC store sold viewers merchandise emblazoned with the sentence , “ I am ruggedly handsome .” ABC offered the public nine copyrighted novels that formed an integral plot element in the show : Heat Wave , Naked Heat , Heat Rises , Frozen Heat , Deadly Heat , Raging Heat , Storm Front , Wild Storm , and High Heat . The novels featured a version of the TV series with Nikki Heat and Jameson Rook as the two main characters . After the advent of a new season , ABC included chapters from Castle ’ s books on its website . ABC also authorized three eBooks ; a graphic novel published by Marvel Comics , a hidden object mystery game , and even trading cards .
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