Popular Culture Review Vol. 28, No. 1, February 2017 | Page 26

many cosmetic procedures are female focused .
The most compelling and consistent finding of this study is that having an underweight favorite character is related to increased appearance importance , partner ’ s appearance importance , and likelihood of getting cosmetic procedures in emerging adults . This suggests that social comparison processes are at work and that one ’ s favorite character negatively affects the way that one views the self and others . Although , without longitudinal data , we cannot argue that there is a causal relationship between appearance importance , partner ’ s appearance importance , procedural likelihood and media , this study does point to a noteworthy relationship . Consequently , by placing more importance on appearance , an emerging adult might be less satisfied with his or her body . This might explain why upward comparing to an underweight character also causes one to be more likely to want to get a cosmetic procedure . It should be noted appearance importance is not statistically significant in the final cosmetic procedural model , and appears to be mediated by the TV use variables .
Similarly , favoring an underweight character was significantly related to placing more importance on partner ’ s appearance importance . Importance of partner ’ s
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