Popular Culture Review Vol. 26, No. 1, Winter 2015 | Page 73

original audience were adults (i.e., the play Much Ado About Nothing). Parody can alter the context in which the original content was re-created and subsequently interpreted, and this reappropriation should serve a purpose, even if it is comedic relief. Sesam e Street as Postmodern Pastiche One of the qualities that made Sesame Street a pioneer in educational television was the role research played in designing the show. While part of the research was dedicated to creating specific lesson plans for each episode, part of it was also dedicated to the format in which these lessons would be shown to children. Precisely because Sesame Street was created to reach a wider audience via television, both researchers and producers, needed to make note of how this information would be presented. During the show’s initial design stages, research indicated that limited attention spans of preschoolers would present a challenge. According to Gerald Lesser, one of the show’s original chief advisors, Sesame Street championed this challenge by using “many short segments . . . and a variety of styles and techniques (mixing animation, puppets, live-action films, pixilation and any other visual devices the producers could invent)" (76). In order to help “sustain attention or retrieve it when it is lost,” Sesame Street still combines fantasy and reality by mixing “four main ingredients: puppets; the cast of live adults and children on the set; animation and pixilation; and live action films” (Lesser 129). Upon incorporating and mixing together these stylistic elements and technological advancements, Sesame Street came to function as a form of pastiche and subsequently redefined educational television. Sesame Street did not create the medium of television, nor did it create the various aesthetic styles it incorporated within the show. What Sesame Street did do however, was to change the content and context in which these various elements functioned. For example, Sesame Street did not create animation in and of itself, but reappropriated its contents (to teach children the alphabet), and changed its context (to become part of the educational process). The show borrowed heavily from previously established technologies and styles, but it used these borrowed elements to produce a brand new format for children’s television. By using the term “borrowed heavily” I am not in any way implying that Sesame Street directly imitated previous televisual styles; on the contrary, it used these styles to completely change the context in which they originally functioned. 69