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Populär Culture Review
same genetics fforn seeds, reflecting how plants left to develop on their
own become genetically diverse.
W hile Stewart Claims this is a study o f the botany o f alcohol
production, it is, in truth, an examination through many disciplines which
each reflect how important alcohol is to its consumers. Although the
entries for each plant are relatively short, the information is complete in
terms o f our understanding these beverages whose place in culture,
populär or not, is indisputable.
Susan Hoemer, University o f Nevada at Las Vegas
Gender, Branding, and the Modern Music
Industry: The Social Construction of
Female Populär Music Stars
K ristin J. L ieb
R o u tled ge T aylor & Francis G roup, 2 0 1 3
There is something deeper going on in Kristin Lieb’s book,
Gender, Branding, and the Modern Music Industry, than just the work at
hand. Though this work is a powerful condemnation o f the process o f
branding human beings in the music industry, it also disc